Your ad account is probably leaking money right now.
Broad match keywords, no negative list, conversions that were never set up properly. Most local ad accounts we open have all three. Google Ads works for local service businesses, but only when someone is actually managing it, not just paying for it.
What you get
Concrete deliverables, not 'campaign optimisation'. Every item below is work you can see in the account.
Campaign build or rebuild
Tightly themed campaigns around the jobs you actually want, with match types chosen deliberately, not whatever the Google rep suggested.
Conversion tracking that tells the truth
Calls, form submissions and booking clicks tracked as separate conversions, so budget decisions are based on enquiries, not clicks.
Negative keyword management
An actively maintained negative list. 'Free', 'DIY', 'course', wrong suburbs, wrong services. All filtered out before they cost you money.
Landing page alignment
Ads pointed at pages that match the search and make booking obvious. If your pages can't convert, we tell you before spending on them.
Monthly report you can read
One page: spend, enquiries, cost per enquiry, what changes next month. Your account, your data, full access at all times.
How it works
Audit
We go through the existing account (or the market, if starting fresh) and tell you plainly what's leaking and what it should cost to fix.
Rebuild
Tracking first, then campaigns. Nothing scales until the measurement is honest.
Manage
Ongoing search term reviews, bid and budget adjustments, ad testing. Small moves every week beat a big shake-up every quarter.
Want to know what your account is actually doing?
Call 0405 589 145What this is not
Worth being clear about, because it saves both of us time:
- No
Not a set-and-forget dashboard subscription. If we're not actively working the account, we'll say so and pause the engagement.
- No
Not a guarantee of position one. Anyone promising that is selling you something else.
- No
Not display, YouTube or Performance Max spray. Local service businesses win on search intent first.
Who it's not for
Not for you if your diary is already full and you can't take more work, or if you need results in week one to make payroll, ads compound, they don't rescue.
Get a blunt read on your ad account.
Send a short enquiry and we'll call you back. No pitch deck, no pressure, a straight conversation about whether we can help.
Nick · Owner and operator
You deal with one person, start to finish. Based in Melbourne, working with businesses Australia-wide.
What happens after you enquire
- 1. It goes straight to Nick's phone.
- 2. He calls you within the hour, during business hours.
- 3. If he can't help, he says so and points you somewhere useful.
Prefer to talk now? Call 0405 589 145 or email nick@vantagepointmarketing.com.au.